![]() Their tactics of releasing films in quick succession suffered a setback when The Rescuers Down Under slipped under the radar, where it has remained somewhat ever since. Disney spent much of the 1980s figuring out exactly what kind of stories they wanted to tell and how they wanted to sell them, and after many failed but interesting attempts, they finally hit lucky with The Little Mermaid.īut even with Mermaid's critical acclaim and box office success, Disney's return was by no means solidified. ![]() One was a move back to the fairy tale and fantasy territory that had underpinned the Golden Age, and the other was a more confident and forthright approach to production and promotion. The Disney Renaissance was underpinned by two major shifts in Disney thinking. ![]()
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